TikTok is known for its use of music and sound bites, and incorporating popular sounds into your content can help increase your chances of going viral. We’ve put together a list of tactics that will help your chances of going viral on TikTok, from filming to hashtags to editing. Try Hootsuite How to go viral on TikTok: 11 tips Schedule posts, analyze them, and respond to comments from one easy-to-use dashboard. Post TikTok videos at the best times FREE for 30 days “Heated” videos reportedly account for 1-2% of daily total views on TikTok, but so far heating has been reserved for influencers, celebrities, and brands that TikTok wishes to benefit. Some videos are hand-picked by TikTok employees to get a certain number of views, also known as heating. There’s one more way for videos to go viral on TikTok. You’re as likely to see posts from someone with a few million followers as from a brand-new user. The TikTok algorithm doesn’t factor in a TikTok user’s follower count or prior engagement numbers. Does follower count or past performance matter? We don’t know how long this test takes - it can happen hours, days, or weeks after you first hit publish. If it performs well with that sample of users in views and engagement, TikTok may show it to a larger audience. In order to go viral, your video has to pass a crucial informal “test.” The app serves your video to a small group of users that TikTok believes is a representative sample based on your video’s contents (title, hashtags, captions, sound). TikTok then serves a mix of similar content from both accounts you follow and don’t follow. The real question is, how does TikTok decide which videos end up on our FYPs?Īccording to TikTok, the algorithm recommends content based on videos that you’ve interacted with (watched, liked, shared, commented on), who you follow, what content you create, and your account demographics, as well as what’s in the video itself (captions, sounds, hashtags). This applies to videos you see in both your “Following” feed and on your “For You” page (FYP). Like most social media algorithms, TikTok serves content to its users based on posts they’ve interacted with previously. Calculate it on a post-by-post basis or for an entire campaign - for any social network. Bonus: Use our free TikTok engagement rate calculator to find out your engagement rate 4 ways fast.
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